“I love solving puzzles and enjoy researching human connection and how we change and adapt to our modern world.”Tere Riley
Tere Riley, Sr. Brand Manager for Redwire, shared the story behind her title with us on Saturday, July 31st and Sunday, August 1st 2021.
Tere oversees brand strategy across all Redwire and leads the strategic development and execution of marketing and communications plans that advance the business and brand across all marketing channels.
Prior to Redwire, Tere oversaw marketing initiatives, and media partnerships at the International Space Station U.S. National Laboratory driving engagement and key partnerships including various research and science organizations as well as national and international media industries to convey the overall mission of the ISS.
Holding several leadership roles in her career, she was an award-winning producer for Discovery Communications, leading creative and content strategies for global brands like the Discovery Channel, Discovery en Español, Animal Planet, and more. She developed cobranding opportunities working with Fortune 500 companies driving audience retention, ad sales revenue, and ratings.
Tere has won several awards from Promax, the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media. She is also an advocate for women’s health speaking to groups about her journey as a carrier of the BRCA-2 genetic mutation and sharing her experiences of her own preventative care in hopes to provide guidance, and inspiration.
Tere holds a Master of Science in Global Strategic Communications and a Bachelor of Arts in Psychology from Florida International University.
In speaking with Tere, I could not help but be moved by her candor. Two defining experiences emerged as she shared who she is and what’s behind her strong work ethic. Her Mother, a survivor of breast cancer, came to America to escape Communism in Cuba. Tere’s Dad battled alcoholism and died young because of it. Tere opted for a preventative double mastectomy after learning she tested positive for the BRCA-2 gene. In spite of it all, she remains an optimistic, hard working, ambitious wife and mother of two.