“Magic happens when you connect people.”Susan McPherson
Susan McPherson, founder and CEO of McPherson Strategies, shared the story behind her title with us on Sunday, October 17th, 2021.
Susan is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship’s Annual Summit, DLD and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.
Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and serves on the advisory boards of The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador. She resides in Brooklyn.
As the youngest of three and “teeny tiny” in stature, Susan always felt compelled to speak up. It served her well in life as she recognized the ability to speak to others in an authentic and curious way would often lead to opportunities. She also lost her mother in a tragic accident which placed even more emphasis on the importance of meaningful relationships over living with the goal of “what can I get?” Wise words from a champion connector.