Stacey Heuser, The Narrative Group

“I have always taken a long view of my life and knew I wanted to be in a position to make my own rules around work life balance.”

Stacey Heuser

Stacey Heuser, Co-Founder & Principal of The Narrative Group, shared the story behind her title with us on December 28, 2022.

For almost 15 years, Stacey has led the team at The Narrative Group, an award-winning creative agency, in building authentic and engaging brand experiences. With notable clients in their portfolio, including McDonald’s and Universal Pictures, Stacey has positioned herself as an expert in building brilliant experiences for consumers and brands.

Besides having co-founded the company, Stacey also sold The Narrative Group to their parent company, Plus Co – a feat that is rare for women founders, especially in the advertising and creative industry. Stacey is passionate about empowering women and mothers/parents in the workplace and is an angel investor for mom-centric companies like HeyMama and Loom.


Stacey grew up in the suburbs of L.A. in a family she describes as ahead of its time from a wellness perspective. Her mother, a Reiki Master and Spiritual Healer introduced what we call today as mindfulness to Stacey when she was only six years old. She is convinced that her upbringing is what allows her to continually be brought back to center no matter what life brings…a powerful tool as an entrepreneur.

Listen to our interview with Stacey below, on your favorite podcasting app, or watch on!

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