“I’m lucky because the issues that are important to me and my family are the very things I get to advocate for professionally.”Priscilla Sims Brown
Priscilla Sims Brown, President & Chief Executive Officer of Amalgamated Bank, shared the story behind her title with us on May 8, 2022.
Priscilla is a multi-national board director and C-suite executive with 30 years of financial services experience. Prior to joining Amalgamated Bank she was the Group Executive for Marketing and Corporate Affairs at Commonwealth Bank of Australia, where she focused on rebuilding trust and pride in the bank with direct responsibility for end-to-end marketing, branding, stakeholder insights, government and public affairs, and environment and social policy.
Prior to Commonwealth Bank, Ms. Brown held senior positions at AXA Financial, Inc., Sun Life Financial, and Lincoln Financial Group. She has advised several digital startups and served as the Chief Executive Officer of Emerge.me, a digital health insurance broker.
She was a member of the AXA Financial US Executive Committee, serving as Chief Marketing Officer (CMO), where she directed all aspects of US marketing and led global digital marketing initiatives. Prior to AXA Financial, Ms. Brown served as CMO at AmeriHealth/Caritas, where she developed a new go-to-market strategy for the largest Blue Cross/Blue Shield Medicaid company in response to the Affordable Care Act. At Sun Life, Ms. Brown served as CMO and Chief Strategist, where she negotiated and managed Sun Life Stadium naming rights, Pro Bowl, Super Bowl and other major events with the Miami Dolphins NFL football team.
Priscilla did not grow up in what society would describe as traditional. She was left by her parents in the U. S. and adopted so that her mother could return to Ethiopia as the first woman to serve as a Senator there. Priscilla describes herself as having both the genetic makeup of her biological mother as well as the influences of her adopted mother. Both shaped her and led her down the path of social justice.
Listen to our interview with Priscilla below!
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