Coaches Corner featuring Heather Cohen

I learned I was better at bossing people around, being organized, and keeping a hand in all aspects of the radio station, as opposed to being on the air.

Heather Cohen

Heather Cohen, Executive Vice President of The Weiss Agency, shared the story behind her title for our Coaches Corner Podcast on Saturday, August 15, 2020.

Heather joined The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities, directly from GreenStone Media, LLC, where she was Vice President, Programming. Heather joined GreenStone from New York’s legendary WOR where she was Assistant Program Director and responsible for the station’s local and national on-air content, programs, and production. Prior to that, she served as Executive Producer for “The Joan Hamburg Show”.

The W2W Coaches Corner is a weekly episodic podcast during which our team of experts bring you valuable insights and inspiration from their work with executives and entrepreneurs from across the country!

Our coaches include BJ Gray, the founder of GrayMatter Coaching, whose experience as a top executive with Fortune 500 companies gives her a unique understanding of what both employees and companies need to be successful. She started GrayMatter Coaching to help leaders improve their inner game.


At the age of six, Heather would sit and listen to her uncle on the radio and found it fascinating.  She would never lose that love of listening to a voice over the airwaves that felt like listening to a friend. She would go on to become one of the most successful women in the industry with a love of running the show, as opposed to being on air. A lesson I learned from Heather is to always take advantage of the next opportunity!

Listen (and subscribe!) to our interview with Heather below or on Apple PodcastsSpotifyGoogle or iHeartRadio!

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