Dana Snyder, Positive Equation

“I believe positive stories of change can transform our world to be a better place.”

Dana Snyder

Dana Snyder, Founder and CEO of Positive Equation, shared the true story behind her title with us on Sunday, September 5th, 2021.

Positive Equation is a digital consultancy focused on helping nonprofits cultivate a passionate online following of donors, volunteers, and advocates.

Dana has worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Coin Up, Hashtag Lunchbag, and many more.

Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose. Currently based in Los Angeles, she volunteers as the VP of Content for WISE LA.

She believes social media is a powerful vehicle to spark social change.


Having grown up in Sarasota Florida, Dana was exposed early on to the work of nonprofits and activities that placed her directly in front of people in need. This exposure taught Dana the power of stories and why all organizations should implement strategies that connect their brand directly to the people they are trying to reach. Impatient by nature, Dana set off to start her own company so she could work at her own pace and get things done faster in order to help cause driven organizations.

Listen to our interview with Dana below!

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