“I did it for my five-year-old self that didn’t yet know she could.”Beth Paretta
Beth Paretta, Owner, CEO and Team Principal of Paretta Autosport, shared the story behind her title with us on March 22, 2023.
As the first female director of a performance brand and motorsport for an automotive company (Fiat Chrysler Automobiles), Beth epitomizes the female success story in the automotive and motorsports industries.
In 2015, Beth launched Grace Autosport, a professional race team of women and an initiative to promote STEM education for girls as the ultimate example of applied science. Working tirelessly on the core mission to mentor kids about career paths in automotive and racing, Beth has broadened the mission of Grace Autosport across multiple racing series to reach girls around the world to connect them to education that leads to career paths.
In 2021 she launched PARETTA AUTOSPORT to lead diversity initiatives across professional racing disciplines, starting with the NTT Data INDYCAR series and the Indianapolis 500 Mile race.
Beth was named one of AutoWeek magazine’s “Secret People” who will change the car world; as well as a “Game Changer” by Sports Business Journal for her work with Grace Autosport. She is on the Board of Directors of the Motorsports Hall of Fame of America in Daytona, Florida. She resides near Detroit, MI.
Beth started her automotive career working in automotive dealerships before becoming a Business Development Manager for Volkswagen of America’s Credit division, where she worked in wholesale and retail finance and commercial lending for Volkswagen, Audi, Bentley, and Lamborghini franchised dealers.
Beth was next recruited to be the Operations Manager for Aston Martin the Americas. She worked closely with the product team in the United Kingdom, managed the dealer network business of sales, marketing, and service, and forged financial partnerships for the company that remain to this day. After gaining unique experience in retail operations and luxury brand management, Beth was hired by former Chairman Sergio Marchionne and then-CEO of Dodge, Ralph Gilles to join Fiat Chrysler Automobiles (FCA) in 2011 as the Director of Marketing and Operations for their performance division, SRT – Street and Racing Technology – and Motorsports. She worked to create and execute marketing campaigns for the SRT product portfolio and managed the operations of FCA programs in several racing series, including NASCAR, IMSA, World Challenge, SuperCross, TransAm, Global RallyCross, and the 24 Hours of Le Mans.
During her tenure, Beth’s teams earned three National titles, including the factory Viper team’s GTLM Championship in the IMSA series, the Pro Trans Am TA2 championship, the Xfinity and Monster Energy Cup Championships for Dodge with Team Penske in NASCAR.
Beth was first exposed to cars as a little girl watching her brother and father work on old cars in the family’s garage. She didn’t know at the time that a career in autosport was in her future. What she did know was that she had a love of business. In looking back to the connection she had with her brother who passed from Leukemia, her interest in cars returned and led to the first ever female team in the NTT IndyCar Series.
Listen to our interview with Beth below, on your favorite podcasting app, or watch on 6abc.com!
Powered by RedCircle