“I never knew what I wanted to be when I grew up, but was fortunate to have teachers and mentors who helped me to uncover and identify my strengths.”Alethia Calbeck
Alethia Calbeck, Chief Communications Officer for Visit Philly, shared the story behind her title with us on May 24, 2023.
Alethia is a storyteller, bridge builder, diplomat, and Word Nerd, who is happily serving as the Chief Communications Officer at Visit Philadelphia.
Visit Philly is the region’s official leisure tourism marketing agency, whose mission is to build Greater Philadelphia’s image, drive day and overnight visitation and boost the economy. Plus, the increase the number of visitors who come, the frequency in which they come, the number of nights they stay and the number of things they do. These marketing efforts enhance residents’ quality of life and civic pride.
Everything Visit Philly does— their advertising, communications, website (visitphilly.com), social media, podcast, event and attraction promotion, hotel packages, product development and even playing up Philly’s starring role in pop culture — gives Philadelphia a voice and strengthens the ever-evolving Philadelphia brand.
It’s important that people feel like they know a destination — that’s what makes them want to visit!
Alethia grew up in a small town in Florida where she spent most of her time playing outdoors. With parents who were both artistic, they encouraged the exploration of nature and the atmosphere around her. What she would later learn was that she had an innate curiosity of people and culture which would lend itself perfectly to a career in marketing, communications and PR. She would come to realize the importance of empathy and listening as a leader and works to bring that to her job every day.
Listen to our interview with Alethia below, on your favorite podcasting app, or watch on 6abc.com!
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