Virginia Reese Coles, Amazon Global Alliance Leader

Virginia Reese Coles, for as far back as she can remember, has always had a yearning to do something big. Based on her track record, it’s safe to say the Amazon executive has done just that. From getting her foot in the door at the White House fresh out of college, to working at a telecommunications giant for parts of three decades, Virginia attributes her success to a simple yet significant philosophy: “Just say yes.” Women to Watch host Sue Rocco talks with Virginia about her professional path, the influence of her mother, her stunt car-driving side gig, and how she landed a dream gig at Amazon.

Virginia Reese Coles, Amazon Global Alliance Leader, shared the story behind her title with us on February 12, 2025.

Virginia collaborates with executive teams and key stakeholders worldwide to deliver innovative and scalable cloud solutions that drive business outcomes and partner value. She leverages her extensive network and expertise in B2B sales and channel development to create new opportunities, negotiate complex deals, and cultivate long-term relationships with partners and clients.

As Co-Founder of Aretas AI, an industrial IoT company, she helps provide AI-powered insights and optimization for sensor technology, driving efficiency and intelligent decision-making. Her deep domain expertise spans Cloud, IoT, SaaS, platform development, data centers, content, AI, sensor technology, and sales excellence.

With over 30 years of experience as a transformative global leader, Virginia is passionate about advancing digital transformation and innovation, helping organizations optimize operations, enhance productivity, and drive sustainable growth in an ever-evolving technological landscape.