“Watching my parents immigrate from another country and build something from scratch gave me the courage to take my own risks in life.”

Joy Fan

Joy Fan, Founder & CEO of Re/tell, shared the story behind her title with us on February 7, 2024.

Joy Fan is a 2x founder, operator, and urbanist – democratizing access to affordable real estate.

Joy and her team built a B2B marketplace + booking platform that lands online/DTC brands into shared retail by instantly matching them with their end consumer (a $120 Billion dollar annual opportunity).

Re/tell has oversubscribed brand partners, a growing waitlist, e-commerce marketplace partners (Verishop, Marmalade, Pattern Brands, Sharma Brands, We Are Women Owned, Ladies Who Launch, New York Naturally), enterprise space partners (Jamestown, Brookfield, Westfield), BID (Business Improvement District) demand from 3 major cities, and an official partnership with New York Mayor Eric Adams and NYC/EDC to drive economic growth and innovation.