Caroline Fitzgerald, GOALS

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Caroline Fitzgerald, the CEO & Founder of GOALS, will share the story behind her title with us on February15, 2023.

GOALS is the first-ever marketing & sponsorship agency that is solely focused growing women’s sports. GOALS does this by working on behalf of women’s sports teams & organizations to find values-aligned corporate sponsors, and by producing high-quality content through their social media channels and “The Business Case For Women’s Sports” podcast that demonstrates to brands, networks, and investors why it’s good business to invest in women’s sports.

Before jumping in to GOALS full-time in August of 2021, Caroline worked for over a decade as a marketing and sales professional across a variety of industries. Most recently, Caroline was the Senior Vice President of Partnerships at P3R and the DICK’S Sporting Goods Pittsburgh Marathon. In her role at P3R, Caroline was responsible for selling and activating partnerships with brands that include DICK’S Sporting Goods, FedEx, Brooks Running, Dunkin’, PNC Bank, Barefoot, Panera, Nuun Hydration, Bank of America, and more.

Caroline graduated from the Schreyer Honors College at Penn State University with dual degrees in Marketing and Women/Gender Studies, and holds a M.S. in Global Sport from the Tisch Institute for Global Sport at NYU. She lives in Pittsburgh, PA.

On February 23, 2023
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